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For the impact-driven Christian woman...

Is Your Business Costing You More Than You’re Earning?

It’s Time To Stop Spinning Your Wheels and Start Generating Consistent Income.

Maybe you’re thinking:

“I started my business so I could help pay the bills, but instead my business is costing my money. I’m not sure how much longer I can do this.”

Or perhaps you feel like this:

“I’ve tried everything–webinars, FB ads, IG Reels, emails–to get consistent income coming in, but nothing seems to be working. There must be something wrong with me.”

The truth?

Marketing your business and generating consistent income can feel daunting and discouraging, especially when you are not seeing progress.

What if there was one thing that could change the game for your business?

---> insert eye roll here.

In order to get that consistent income, you have to figure out:

How do I know which of my ideas will be successful and which ones I should ignore?
Am I pricing my services accurately?
Where do I find more clients?
How can I convey my values and hold to my faith without turning off potential clients?
What if I come across as a spammy salesperson instead of someone who truly wants to help others?

It's hard to figure out what activities to focus on and in what order.

On top of that, there are approximately 7,000 different marketing tactics that you feel like you should be using, but you have no idea which ones will actually work or where you should put the majority of your time and energy.

You want to market your business, but you don't want to compromise your faith or values.

Oh and one more thing…

What about the fact that you’re a Christian, and you don’t align with a lot of the methods that some coaches and experts share?

your want to make an impact, but you also need income

You’re the kind of person who wants to shine the light of Christ through your work. You want to make a difference in the world.

And you want to have a business that aligns with your faith, values, and lifestyle.

But you still need that consistent revenue so you can reach your goals, whether you need to pay the car payment, provide a full-time income, or you want to make a huge impact and donate thousands.

It’s no surprise that the majority of people who start an online business end up throwing in the towel.

With so many different ideas and tactics and methods to choose from, and without seeing much progress with all the effort you’re putting in, it’s tough to figure out the way forward.

And without regular cash flow into your business, it’s easy to wonder if it’s even worth it to keep going. (Maybe that full-time job really is the answer, after all).

I get it, friend.

I know exactly how you feel… because I’ve been there, too.

I needed consistent income in my business, and I needed it fast.

I didn’t have time to waste on random tactics that may or may not work.

For over a year, I had been attempting to earn an income online.

And while I was bringing in small amounts of money, it was inconsistent… and it definitely wasn’t what I needed to help pay the bills.

I had tried what felt like #allthethings: building an email list, creating a course, doing webinars, blogging, showing up on social and collaborations.

But instead of making progress, I was just spinning my wheels.

I invested in many courses, programs, and coaching, but very few of them shared my faith and values, which made it difficult to go “all in” with them.

Plus, many of them offered me solutions and strategies that felt ‘cookie cutter’--they didn’t take into account my own unique situation, my gifts, my strengths, or my goals.

I knew I needed a different approach. One that would allow me to build a business that would bring in consistent income… without activities that felt scattered, misaligned, or unproductive.

And after a year and a half of trying to follow some of the online marketing ‘experts’ plans, I discovered how to truly make this online business thing work for me and actually start paying myself.

Since that time, I’ve never gone a month in my 5+ years without income in my online business.

So how can you create a consistent flow of clients without selling your soul on social media or feeling like a telemarketer on calls?

How do you market yourself without compromising your faith or values?

What I discovered...

Through my own experience, as well as the work I’ve done with many clients over the past few years, I’ve discovered that there are 3 main essentials that women at this level of business need:

Here’s the surprising truth...

Creating consistent income in your business is not rocket science.

You just need 3 simple ingredients: potential clients, a compelling offer, and an excellent experience.

But how do you get these 3 ingredients?

Achieving consistent income requires intentional focus on a few key activities instead of trying to do #allthethings.

I call this the Focused Business Framework.

Your Goal

You must start by focusing on where you want to go. Without clarity about your end goal, you will struggle to make progress.

Your Goal

You must start by focusing on where you want to go. Without clarity about your end goal, you will struggle to make progress.

Your People

It’s essential to consistently connect with the type of people you want to serve. The key is to do this with integrity and in a way that doesn't make you feel salesy or spammy.

Your People

It’s essential to consistently connect with the type of people you want to serve. The key is to do this with integrity and in a way that doesn't make you feel salesy or spammy.

Your Offer

You need an offer that is compelling to your potential client and that you believe you can confidently sell. With a confident offer, you’ll be able to create a profitable business AND make an impact with the people you serve.

Your Offer

Your Path

Instead of trying to create tons of content and materials, it is vital to strategically create the assets that will help you lead potential clients on a simple path to working with you.

Your Path

Instead of trying to create tons of content and materials, it is vital to strategically create the assets that will help you lead potential clients on a simple path to working with you.

Your Words

You must focus on using words that your potential clients will understand. They need to easily know what you do, how you can help them, and how they can work with you.

Your Words

You must focus on using words that your potential clients will understand. They need to easily know what you do, how you can help them, and how they can work with you.

Your Delivery

It’s vital to have a simple process for delivering on your promises and serving your clients well, so that you can have continued business and referrals down the road.

Your Delivery

It’s vital to have a simple process for delivering on your promises and serving your clients well, so that you can have continued business and referrals down the road.

Your Thoughts

In order to earn consistent income, you must learn to manage your thoughts. As a Christian business owner, we don’t want to buy into false teaching about money mindset. But we should implement Biblical principles to change our thoughts to align with the truth.

Your Thoughts

When you implement the Focused Business Framework, you can have consistent income and a business that aligns with your faith, values, and goals.

And here’s the good news...

You don't have you to:

Spend months or years pulling your hair out and trying to decide where to put your energy
Waste lots of money on courses that will teach you tactics you're not ready for
Feel discouraged because you've created a business that's taking lots of time and not paying the bills

Instead of trying to figure out the way forward to consistent income in your online business on your own, I've created a step-by-step solution for you.

I’m Thrilled to Introduce:

focus to fund

Your Simple Path to Consistent Income

Focus to Fund is a course for the Christian online business owner who is ready to stop spinning her wheels and start generating steady income.

Perfect for online service providers, coaches, and consultants!

In Focus to Fund, you will:

Build authentic connections that can turn into referral sources and clients (so you can stop worrying about where to find your next lead)
Create a compelling offer that your client or customer truly wants (without feeling like you’re an imposter)
Make it easier for clients to buy from you (without complicated tech or confusing your client)

Clarify your communication (so your ideal client knows you are speaking to them)
Ensure your clients have a great experience with you (so that you receive referrals and recommendations from others)
Stop spinning your wheels and start earning a steady income (so you can finally pay yourself every month)

When you implement what you learn in Focus to Fund, you can have:

Less Stress

You’ll have less stress because of the steady stream of potential clients coming your way.

Consistent Income

Increased connections PLUS a compelling offer will lead to more consistent income in your business.

Happy clients

You’ll have clients and customers that eagerly pass on referrals because of the great experience they have with you.

All the details

What to expect in Focus to Fund:

Focus Area 1:

Your Goal

Gain clarity about what you want and establish the pillars to grow your successful business.

Many women growing a business online make one key mistake: they create a business based on a coach or mentor’s framework instead of getting clear about what they want and then customizing a plan based on their own unique situation and goals. Whether you have been in business a few years or you are just starting out, the Confident Business Foundations will allow you to create a clear vision of the future and goals to work towards.

Walk Away With:

Clarity about where you are going and how you will get there.

Examples and easy to follow instructions on how to decide on each of the foundational pieces of their business.

Confident Business Framework

Walk Away With:

Walk away with a doable action plan to network meaningfully and strategically so that you can consistently build relationships with potential clients

A simple system to track your connections and follow up with potential clients

Connection Catalyst System

Focus area 2:

Your People

How to consistently connect and build authentic relationships with your ideal clients and the people who may refer clients to you

The key to growing a business online is relationships. That’s why we’re kicking off the Focus to Fund course with a module dedicated to helping you authentically connect with the people who need your services the most. This process is foundational to the entire course and will be relevant during each phase of your business journey.

Walk Away With:

A streamlined set of offers in your business that align to your goals and to your audience

A marketable proprietary process that will make it easier for clients and customers to understand the value you deliver

A simple sales funnel that leads people towards working with you

A marketing strategy that will take your business to the next level

FoCUS AREA 3:

Your Offer

Bring income into your business with an irresistible offer that will actually sell so that you can create revenue consistently

Without something to sell, your business is just a hobby. And even if you have something to sell, it might not contain the essential elements of a Confident Offer that makes your customers or clients eager to purchase. In this module, you’ll create or refine the one offer you want to focus on selling at this time.

Walk Away With:

An offer that you know will bring results for your clients

Confidence that your offer is compelling enough Customized insight into your business instead of cookie cutter answers

Confident Offer Formula

Walk Away With:

Knowing exactly how potential clients will go from interested to paying clients

The assets you need for clients to easily begin working with you (without all the confusing tech)

Confident Offer Path

Focus area 4:

Your Path

Convert your connections to clients with a streamlined process for people to start working with you

There’s nothing worse than losing out on potential clients because they were confused about how to work with you. In this module, you’ll develop a simple and clear path to working with you. And you’ll set up the essential assets you need to make this easy and streamlined for you and the potential client.

Walk Away With:

A streamlined set of offers in your business that align to your goals and to your audience

A marketable proprietary process that will make it easier for clients and customers to understand the value you deliver

A simple sales funnel that leads people towards working with you

A marketing strategy that will take your business to the next level

FOCUS AREA 5:

Your Words

Create the messaging you need to confidently talk about your business with others, either in writing or verbally

In order to market your offer successfully, you need to have your key communication messages established. Put simply, you need to use words your potential client will understand and resonate with. In this module, you’ll get clear on the words you want to use to share your business and your offer(s) with the world so that you feel comfortable and confident talking about what you do (whether in person or online).

Walk Away With:

The key pieces of copy you need and will use over and over in your business marketing materials

Examples and templates to make this easier and faster

Confident Communication Method

Walk Away With:

An established process for how you will deliver your offer to your clients

Simple systems that will make life easier for you and give your clients a great experience

Excellent Experience System

FOCUs Area 6:

Your Delivery

How to ensure that your clients want to continue working with you or are happy to refer business to you

You don’t just want to do a great job attracting and converting your connections into clients; you also want to ensure that they have an excellent experience from start to finish when working with you. In this module, you’ll identify the key actions you can do to keep clients satisfied and deliver effectively on your promises.

Walk Away With:

Progress on tasks and projects you've been putting off

Support and encouragement while you're working

Feedback available when you're unsure about something

FOCUS AREA 7:

Your Thoughts

Learn how to align your thoughts to Biblical truth and continually shift your mindset in ways that will help you grow your business.

One of the biggest roadblocks we face when it comes to building an online business and earning consistent income is our own thoughts. Whether it’s imposter syndrome or money mindset or letting go of control–all of these impact our ability to succeed. That’s why, throughout the program, you will receive guidance and support to help you shift your thoughts to align with the truth.

Walk Away With:

Healthier thought patterns that will allow you to progress more quickly

The ability to recognize unhelpful or untrue thoughts and a framework for shifting those to truthful thoughts

Focused Thoughts Method

the value doesn't stop there, you'll also get

These Bonuses To Make Things Even Better

Bonus workshop replay

Awaken Your Business Vision

1

Without a clear vision, it’s hard to build a business that aligns with your life and your goals. In this bonus workshop with leadership expert Sonita Reese, you'll discover how to awaken your vision and create a powerful picture of your future.

Bonus worshop replay

Sales Made Simple

2

In this bonus, you’ll have access to a special training from sales strategist & coach Renee Hribar. In ‘Sales Made Simple’, you’ll learn the 4 Mile Markers that every sale needs to reach to clear the path for YES! This training even includes a script you can use for your discovery calls that is sure to help you feel more confident AND end up with more ‘yeses’.

I'd love to see you inside

Focus to Fund

INCLUDED

valued at

Focused business Framework

$2000

Confident Business Foundations

$500

Connection Catalyst System

$500

Confident Offer Formula

$500

Confident Offer Path

$500

Confident Communication Method

$500

Excellent Experience System

$500

Focused Thoughts Method

$500

Business Vision Workshop

$200

Sales Made Simple

$500

VALUED AT

$6,500

~~Total Value = $6,500~~

Today’s Price = $697

INCLUDED

FOCUSED BUSINESS FRAMEWORK $2000

CONFIDENT BUSINESS FOUNDATIONS $500

CONNECTION CATALYST SYSTEM $500

CONFIDENT OFFER FORMULA $500

CONFIDENT OFFER PATH $500

CONFIDENT COMMUNICATION METHOD $500

EXCELLENT EXPERIENCE SYSTEM $500

FOCUSED THOUGHTS METHOD $500

business vision workshop $500

sales made simple

$500

VALUED AT = $6,500

Today’s Price = $697

or 4 payments of $175

Practical strategies & grounded in truth

Esther helped me sort out my bigger vision and plan out the next steps for my business. I'm still using several of her strategies several months later. She provides practical strategies on where and how to prioritize your efforts while also remaining grounded in truth and solid Biblical values

Teresa Huff, grant writing simplified

My promise to you

Making an investment into your business and yourself is no small matter. It requires putting trust in the course creator (that’s me) as well as yourself to actually take action and do the work.

The last thing I want is for you to purchase a program that does not move your business forward and help you reach your goal to begin earning consistent income. That’s why I’m offering you this guarantee:

If you invest in this program, implement what you learn, and do not begin to see progress within 30 days, I’ll refund what you paid.

That’s right: I’m confident that if you do the work, you will see true growth in your business. But if not, email support@estherlittlefield.com and let us know within 30 days of purchase.

Focus to fund will allow you to

Stop feeling scattered

It’s true--you could put off joining Focus to Fund. But if you do, you might end up spending more time in a state of feeling confused, scattered, or trying lots of tactics that might not actually work for you. Or, worse, you could end up creating a business that you end up hating a few years from now.

But if you join now, you’ll get clarity about what you really want and how to get there. You’ll have a simple step-by-step path to follow that will lead you towards earning consistent income in your business.

If you implement what you learn in this program, you should be able to earn back what you invested by the time we wrap up!

what my past students and clients have said...

Real Women + Real Results

get your business running smoothly

Barb Huffman, The Piano Coach

“I could have spent far more and learned half as much.”

Esther is good at getting you to ask the hard questions about your business, and really drill down into the detail that is needed to set up good systems and processes for getting your business running smoothly.... I could easily have spent far more than the cost of her class to do a bunch of trial and error that wouldn’t have taught me half as much.

Determining what you need and what isn't important

Kari Bartkus, Spiritual Director

“Feedback and support I desperately needed."

While I had heard bits and pieces of the content delivered before, Esther honed in on each of these and helped me figure out what, exactly, I needed to do for my business and what wasn't important right now. Her feedback on what I was creating, plus her answers to my questions, provided that extra support I so desperately needed.

I'd love to see you inside

Focus to Fund

INCLUDED

valued at

Focused business Framework

$2000

Confident Business Foundations

$500

Connection Catalyst System

$500

Confident Offer Formula

$500

Confident Offer Path

$500

Confident Communication Method

$500

Excellent Experience System

$500

Focused Thoughts Method

$500

Business Vision Workshop

$500

Sales made Simple

$500

VALUED AT

$6,500

~~Total Value = $6,500~~

Today’s Price = $697

INCLUDED

1:1 COACHING + VOXER ACCESS $5000

UPLIFT MARKETING WORKSHOPS $3000

GROUP COACHING SESSIONS $5000

STRATEGIC MAPPING™ SESSIONS $3000

LIVE TRAINING & WORKSHOPS $3000

GET IT DONE SESSIONS $1000

MASTERMIND CALLS $3000

ACCOUNTABILITY SUPPORT $2000

SHINE ONLINE COURSE $1000

TRAINING & TEMPLATE LIBRARY

$3000

$500

private facebook community

$1000

VALUED AT = $30,500

Today’s Price = $3,000

or $500/month

imagine what it will feel like when you...

increase your revenue, confidence, and connection

Stop feeling stressed because you’re worried about where your next client will come from

Receive referrals and recommendations for your area of expertise

Feel confident when sharing about what you to, either in writing or in person

Cover your business costs AND pay yourself 🎉

imagine what it will feel like when you...

increase your revenue, confidence, and connection

Stop feeling stressed because you’re worried about where your next client will come from

Receive referrals and recommendations for your area of expertise

Feel confident when sharing about what you to, either in writing or in person

Cover your business costs AND pay yourself

Cover your business costs AND pay yourself 🎉

in case you're still not sure if this is for you...

Frequently Asked Questions

How much time do I need to complete Focus to Fund?

I’m not going to beat around the bush: participating in this program will take time. You’ll need to dedicate time to watch the video training as well as complete the homework.

Depending on your exact business situation, some weeks may take you more time than others. On average, I would recommend spending 2-3 hours/week dedicated to completing the work in this program.

Who is Focus to Fund for?

Focus to Fund is designed for the Christian woman who is building an online business as a service provider, coach, or consultant and who wants to earn consistent income. You might have been in the online space for a while and may be feeling confused, frustrated, or stuck. Or, you may be just getting your business off the ground.

If you have not seen consistent revenue in your business during the past 6 months, this is for you!

I'm bad at technology. Will this course be doable for me?

Good news: this course has minimal technology necessary to complete the work. And anytime I discuss technology or tools, there will be tutorials to show you exactly how to use the tool or set up the technology! Most of the tools I share will be free; some may have a cost and it will be up to you whether or not you wish to invest at this time.

How long do I have access to the course?

The course is a DIY version which allows you to work through the contents at your own pace. You have access to the course materials long-term.

How is Focus to Fund different from other courses out there?

Look, I know you may have already bought other courses to help you grow your business. So you may be worried that you’ll invest in another program that doesn’t produce results. There are 2 key differences with Focus to Fund compared to other programs.

One - As your instructor, I am dedicated to your success. In fact, I recently completely revamped the course structure to make it more effective for my students. I don’t believe in cookie cutter answers, which is why the course provides frameworks and materials that apply to service providers, coaches, and consultants.

Two - I have experience working not only in my own business but also in other businesses, helping them grow to 6 and 7 figures. I’ve been able to see what works and what doesn’t in the online space, and I also continually invest in my ongoing education. I have both a Director of Operations Certification & Master Marketer Certification, which means that I understand and can coach on both the operations side and marketing sides of business.

Are there any refunds?

I am confident that if you do the work, you will see progress in your business. I have a 30-day money-back guarantee if you are not satisfied with the course. Just email support@estherlittlefield.com and let us know you are requesting a refund.

You started your business to make an impact. But you need income, too, and you’re starting to wonder just how long it’s going to take.

Friend, I know from experience that there are so many ways to get distracted and to invest your time (and money) into activities and programs that aren’t actually going to help you reach your goals. I’ve heard it from the women I coach, and I have done it myself.

In Focus to Fund, we’re doing things differently. We’re going to focus on the most important activities that will truly move you forward to consistent income. And each focus area will be broken down into doable activities so that you don’t get overwhelmed.

If you just want to learn more, this is not the course for you. But if you are ready to take action and see revenue coming into your business on a regular basis, then this is the right step for you. I hope you’ll join this course so you can see a true shift in your business (and your life).

I can't wait to see you inside

Focus to Fund

INCLUDED

valued at

Focused business Framework

$2000

Confident Business Foundations

$500

Connection Catalyst System

$500

Confident Offer Formula

$500

Confident Offer Path

$500

Confident Communication Method

$500

Excellent Experience System

$500

Focused Thoughts Method

$500

Business vision workshop

$500

sales made simple

$500

VALUED AT